Steps To Building A Profitable ECommerce Enterprise

Steps To Building A Profitable ECommerce Enterprise

With the eCommerce industry booming across Europe, and Cyber Monday confirmed as the largest online sales day on record, there's now more incentive than ever for entrepreneurs and bricks and mortar retailers to turn their consideration to online retail. Nonetheless, much with building any business, sure key considerations and strategies should be noticed when launching a profitable eCommerce business. Read on to discover the seven key steps to growing a thriving online store...

Step 1: Purchase a domain name

The primary stage to building a successful online retail business is to find a suitable domain name. You want something that's memorable, easy to spell and is not too much like the URLs of your competitors. Do your due diligence if you are buying a domain name from an already trading firm or by way of public sale as you don't need to buy a URL that's subject to Google penalties.

Step 2: Discover a web developer

With a view to make your online store a reality, you will must find a reliable, skilled web developer. Seek for a development team that has a proven track record with eCommerce sites, can show you examples of eCommerce stores they've built and is knowledgeable on subjects comparable to payment gateways and eCommerce platforms.

Step three: Select a platform

Upon getting a web developer in place, they should be able to advise you on probably the most appropriate eCommerce platform in your needs. A common option is WooCommerce which dovetails very properly into WordPress allowing you to manage your entire website from one control panel. You'll also need web hosting in place.

Step four: Resolve on a theme or design

After you have your eCommerce platform selected, you may have to resolve on a look and feel to your new online store. At this level design and customer journey each have an element to play. Speak with your web developer to plan and plot the journey you want your new and current customers to take by means of the website.

Step 5: Write your content

While your web developer is hard at work behind the scenes, start the task of making your web copy. You may need to conduct thorough keyword research beforehand, to make sure your product descriptions, landing pages and different web pages are optimised for launch. Remember strong calls to action too.

Step 6: Test, test, test

Before your site officially goes live, you may must conduct in depth testing. Your web developer should do this earlier than hand over however, you may also must totally test the site, using a range of various devices. Go all the way by means of the checkout process too and ensure the journey to sale is as seamless as possible. Testing ought to continue after the site launches so you'll also want a plan of action for A/B testing as you move forward.

Step 7: Launch your marketing plan

You'll want a strong digital marketing plan to accompany your site launch. It's a good suggestion to get began before your site goes live to build awareness and then kick it up a notch when your eCommerce site launches. You may have to consider paid search initially, but you must also simultaneously be working on a long run search engine optimization plan, social media marketing, content material marketing and e-mail marketing to drive related, targeted traffic to your site.

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