Sony Desires To Be Your Next DSLR

Sony Desires To Be Your Next DSLR

Sony's last line of DSLRs offered some competitive specs to the camera market. In addition they launched a new technology with its translucent mirror allowing live auto focus throughout live view capture. This is a first for DSLRs and serves to vastly improve both live view images and videography as well. Actually, there are a lot of things to love about Sony DSLRs other than their lack of choices, and although Sony may be relatively new to DSLRs, they've a huge competitive advantage. They have also launched several teasers of upcoming fashions, certain to pave the way for future DSLR success.

The Sony Advantage
Sony already creates among the best lenses on the market. Additional lenses branded by means of the company Carl Zeiss, have great build quality and gorgeous optics at all levels. Sony has additionally been creating lenses for their video line of camcorder for decades providing a few of the greatest results in the industry. As a result, Sony doesn't have to improve its image when it involves lenses, although they nonetheless have some room to improve their offerings. Lots of the typical zoom lenses offered by Canon, Nikon and Sigma are sadly not yet available for Sony cameras and hopefully Sony will fix this shortly.

Not only does Sony already make great lenses, additionally they make nice sensors. In fact, almost the entire sensors in Nikon cameras have been made by Sony, together with their newly launched D7000 and D5100 which have gotten great reviews. In consequence, Sony already has unbelievable quality sensors just waiting for a Sony branded camera to put them in. Add to that Sony's new translucent mirror technology and different colour toning abilities, there isn't any doubt that Sony DSLR cameras will likely be capable of great looking photographs.

As if Sony has not completed enough already, in addition they offer a few of the greatest professional video cameras on the market. Because of this, Sony could likely position itself subsequent to Canon as a leader in HDSLR video. Canon at present edges Nikon in this division, largely because of Canon's present line of video cameras and experience with the technology. Canon's current difficulty nonetheless has been its ability to auto focus during live view shooting which has put a damper on casual use of video. Nonetheless, with Sony's translucent mirror technology, full live view autofocus might be employed fixing one of the largest caveats with HDSLR video.

While Sony nonetheless has a way to go, particularly when it comes to professional camera availability, Sony has been advertising its upcoming A77 because the camera to beat. I'm looking forward to see what Sony has in store for the marketplace and quite presumably the A77 might supply some stiff competition to the Nikon D7000 and Canon 7D. Canon and Nikon will likely still hold the market for full frame pro bodies such because the 5D mark II or the D700, however, Sony is hoping to compete more directly in this market as well.