Over the course of the preliminary study

Over the course of the preliminary study

According towards the marketing approach (Kotler and Armstrong 2004), it is usually important for the planning of the services for being presented by the marina (as well as by some other organization) – to start off with a knowledge of the needs and desires connected with the marketplace. In this specific way, it will turn out to be possible to supply the needs of the target market in some sort of manner the fact that will fulfill it.In the course of the course of this preliminary analysis (Raviv, 2001), which evaluated customer satisfaction with the services of the marinas in Israel, users of sailing vessels ended up inquired about the mixture of services presented with the marina. Using a new element analysis, we located 6 factors that reveal 69 percent of this variances of all of the goods that will comprised often the questionnaire (see Appendix The for often the detailed results of typically the factor analysis). The factors were:Safety and professionalism, value of parking, price of new member club, the environmental protection and even personal hygiene, crowding, ease of access, in addition to use of data.The first factor, safe practices and seriousness, was made of this following goods in typically the questionnaire: Professionalism of yacht club employees, understanding of flotta employees, service shown by means of employees, safe practices of costa as the place for you to leave boats, basic safety associated with marina as a host to fun, and complian